1. Introduction
Pure IP Limited (referred to in this policy as “Pure IP”), is owned by BCM One UK International Limited and is part of the BCM One Group (referred to in this policy as “BCM One”).
This cookie policy explains what types of cookies and tracking URLs are used when you visit Pure IP’s website, www.pure-ip.com (the “Site”) and how Pure IP uses these cookies and similar technologies. We refer to a visitor to our Site as “you” or “visitor” throughout this policy.
2. What are cookies?
Cookies are small text files of letters and numbers that we store on your browser or the hard drive of your device if you agree. Cookies contain information that is transferred to your computer’s hard drive. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e. when it expires) and a randomly generated unique number or another identifier. A cookie will also contain information about your device, such as user settings, browsing history and activities conducted while using the Site.
3. What is the source of the cookies on my device?
• First-party cookies are placed on your device directly by us on our Site. We use first-party cookies to, for example, adapt the Site to your browser’s language preferences and to better understand your use of the Site.
• Third-party cookies are placed on your device by our selected partners and service providers such as Google Ads and HubSpot. Pure IP uses these third-party cookies to, for example, measure user numbers on the Site or to allow you to chat to a customer service representative.
4. What do we use cookies for?
Like most providers of online services, we use cookies to provide, secure and improve our Site, including by remembering your preferences and recognising you when you visit and log-in to the Site.
We use the following types of cookies:
- Essential cookies: These cookies are strictly necessary for the operation of our Site. Such as, ensuring the Site pages load quickly and allowing you to navigate the Site. Other cookie types (as listed below) will also be set on your device if you choose to accept them. For more information on switching cookies on and off, please see Section 6 below.
- Analytics cookies: These cookies are used for analytics purposes including to help us understand how the Site is being used, the number of visitors to the Site and how visitors move around our Site. This helps us customise and improve our services and user experience on the Site.
- Functional cookies: These cookies are used to recognise you when you return to our Site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). They also enable a live chat session with one of our customer service representatives.
Advertising and Marketing cookies: These cookies help us learn what you’re interested in, allowing us to display relevant adverts on other websites that you visit. Switching off these cookies will mean you will see generic advertising on other websites, rather than adverts which are most relevant to you. These cookies are used to:
o Gather information about you via your device to display personalised advertisements.
o Measure effectiveness and performance of advertisements by collecting information about how you interact with the advertisements such as the number of clicks on a particular advertisement.
o Build your profile as a user.
o Support targeted advertisements on other websites you visit.
o In some cases, the information gathered via these cookies are shared with our third-party
providers to help deliver these advertising services. Such third parties include Google and HubSpot. -
You can find more information about the individual cookies we use, the purposes for which we use them and how long we retain your information in the tables below:
Essential Cookies
| Type and name of cookie | Description | Duration |
|
_hs_opt_out
|
This cookie is used to remember your opt out cookie preferences. |
6 months |
|
_hs_do_not_track
|
This cookie is used to ensure that no information is sent to HubSpot if you have opted out of cookies |
6 months |
|
_hs_initial_opt_in 3rd Party cookie (HubSpot) |
This cookie is used to prevent the banner from always displaying when visitors are browsing in strict mode. Strict mode helps the developers of our Site to avoid errors in the coding of the Site. |
7 days |
|
_hs_cookie_cat_pref 3rd Party cookie (HubSpot) |
This cookie is used to record the categories of cookies a visitor consented to. |
6 months |
|
hs_ab_test 3rd Party cookie (HubSpot) |
This cookie is used to consistently serve visitors to our Site the same version of an A/B test page they’ve seen before. A/B testing allows us to test two versions of a page at the same URL to see which one performs better. Half of our Site visitors will see one version of the page, while the other half will see the alternate version. |
End of session |
|
<id>_key 3rd Party cookie (HubSpot) |
This cookie ensures that when visiting a password-protected page, future visits to the page from the same browser do not require another login. |
30 minutes |
|
hs-messages-is-open 3rd Party cookie (HubSpot) |
This cookie is used to prevent the “Pure Bot” chat widget welcome message from appearing again for one day after it is dismissed. | 1 day |
|
_hsmem 3rd Party cookie (HubSpot) |
This cookie is set when visitors log in to a HubSpot-hosted site such as our Site. It contains encrypted data that identifies users with publish permission for our Site when they are currently logged in. | 1 year |
|
hs-membership-csrf 3rd Party cookie (HubSpot) |
This cookie is used to ensure that content membership logins (users with publish permissions for our Site) cannot be forged. It contains a random string of letters and numbers used to verify that a membership login is authentic. |
End of session |
|
hs_langswitcher_choice 3rd Party cookie (HubSpot) |
This cookie is used to save a visitor’s selected language choice when viewing pages in multiple languages. It is set when a visitor selects a language from the language switcher and is used as a language preference to redirect them to sites in their chosen language in the future if they are available. |
2 years |
|
_cfruid 3rd Party cookie (HubSpot) |
This cookie is set by HubSpot’s CDN provider because of their rate limiting policies. Rate limiting policies are rules set in systems or applications, such as APIs (Application Programming Interfaces), to control the number of actions or requests a visitor to our Site can make within a specific time period. APIs enable different software applications to communicate with each other, and rate limiting in APIs helps prevent abuse by restricting the number of requests per second, ensuring fair usage, and protecting against misuse. For example, it can limit the rate at which a client can access specific API endpoints, preventing overwhelming requests and maintaining system stability, security, and equitable access for all users. |
End of session |
|
_cf_bm 3rd Party cookie (Hubspot) |
This cookie is required for bot protection to identify and stop harmful automated traffic on our Site. |
30 minutes |
Functional cookies
| Type and name of cookie | Description | Duration |
| messagesUtk | This is the cookie used to allow you to chat with a representative on the Site. | 6 months |
|
_GRECAPTCHA 3rd Party (Google |
This cookie is used to distinguish between humans and bots in order to protect the Site from spam. |
End of session |
|
_hjCookieTest 3rd Party (Hotjar) |
This cookie is used to check if the user has cookies enabled on their browser in order to determine if any additional third-party cookies can be set in the visitor’s browser. |
End of session |
Analytical Cookies
| Type and name of cookie | Description | Duration |
|
_hstc 3rd Party cookie (HubSpot) |
This is used to track visitors. It contains the domain, hubspotutk cookie, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
6 months |
|
Hubspotutk 3rd Party cookie (HubSpot) |
This cookie keeps track of a visitor's visit to avoid duplicating the number of visitors to our Site. | 6 months |
|
_hssc 3rd Party cookie (HubSpot) |
This cookie keeps track of a visitor’s sessions. This is used to determine if HubSpot should increment the session number and timestamps in the _hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. |
6 months |
|
_hssrc 3rd Party cookie (HubSpot) |
If the session cookie changes, this cookie is also set to determine if the visitor has restarted their browser. | End of session |
|
_ga
|
This is used to distinguish users to our Site and collects information on things like which pages they visit; how long they stay on a page; and whether they have been to the Site before. It is used to gather statistics about our Site’s traffic and user behaviour so that we can better understand and improve it. |
2 years |
|
_gid 3rd Party cookie (HubSpot) |
This is used to distinguish users. It helps assign a unique identifier to each user visiting our Site, allowing for more accurate tracking of user interactions. |
24 hours |
|
_gat 3rd Party cookie (Google |
This is used to control the rate at which data is collected on high-traffic websites such as our Site. It ensures that Google Analytics does not overwhelm our Site’s servers with too many requests, helping to maintain optimal performance. | 1 minute |
|
AMP_TOKEN 3rd Party cookie (Google |
This cookie is associated with Accelerated Mobile Pages (AMP) and is used by Google Analytics. It helps to track user interactions with AMP pages and collect analytics data for better understanding of user engagement. |
The duration can vary but typically it is between 30 seconds to 1 year. |
Advertising and Marketing Cookies
| Type and name of cookie | Description | Expiry |
|
_gac_<property-id> 3rd Party (Google Analytics) |
This cookie contains campaign information related to user interactions for the visitor. If you |
90 days |
|
conversion 3rd party (LinkedIn) |
This cookie helps advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow LinkedIn and the advertiser to determine that you clicked the ad and later visited the advertiser's site. Conversion cookies are not used by LinkedIn for personalised ad targeting and persist for a limited time only. | Limited time |
|
jsessionid 3rd party (LinkedIn) |
General purpose platform session cookie. It is used to maintain an anonymous user session by the server. | End of session |
|
language 3rd party (LinkedIn) |
This cookie is used to set default locale/language. |
End of session |
|
lidc 3rd party (LinkedIn) |
This cookie is used for routing from share buttons and tags. | 1 day |
|
LinkedInlissc 3rd party (LinkedIn) |
Used to ensure there is correct SameSite attribute for all cookies in that browser. | 1 year |
|
bcookie 3rd party (LinkedIn) |
This cookie is used by LinkedIn to recognize a secure Browser ID. | 1 year |
|
UserMatchHistory 3rd party (LinkedIn) |
This cookie is used by LinkedIn Ads to help us measure advertising performance. More information can be found in their cookie policy. |
30 days |
|
LinkedInli_fat_idMember 3rd party (LinkedIn) |
This indirect identifier is for Members for conversion tracking, retargeting, analytics. | 30 days |
5. How long do the cookies last?
As indicated in the table above, the lifespan of each cookie we use differs depending on the category of
cookie.
6. How can I control cookies?
Accepting or declining cookies
When you enter the Site you will be asked to accept all or decline all Cookies or you can choose to set which cookies you switch on or off using the toggles below and in some browser settings on your device.
If you decline all Cookies or do not respond you may not be able to access some parts of our Site.
If you accept all cookies then all the above cookies will apply.
You can choose which cookies we can set by clicking on the button(s):
Essential cookies ALWAYS ACTIVE
Analytical cookies OFF
Functional cookies OFF
Advertising and Marketing cookies OFF
You can also choose to "Reject All" cookies in the cookie banner.
Browser and device controls
Some web browsers provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your computer. The procedure for managing cookies is slightly different for each internet browser. You can check the specific steps in your particular browser help menu.
You may also be able to reset device identifiers by activating the appropriate setting on your mobile device. The procedure for managing device identifiers is slightly different for each device. You can check the specific steps in the help or settings menu of your particular device.
7. What happens if I disable cookies?
The changes you make to your cookie preferences may make browsing the Site a less satisfying experience. In some cases, you may even find yourself unable to use parts of the Site.
Note that if you use browser or device controls and/or if you delete or clear cookies on your device after you have modified your cookie preferences, the next time you visit the Site our cookies banner will appear and you will need to select your preferences again.
8. How do I contact Pure IP?
If you have questions about this Cookie Policy or would like any further information, you can contact us here:
Email: Contact our Data Protection Officer (DPO) at dpo@pure-ip.com
Last updated: July 1, 2024