INTRODUCTION
This cookie policy explains what types of cookies and tracking urls are placed on your device when you visit Pure IP’s website (the “Site”) and how Pure IP uses these cookies and similar technologies.
WHAT ARE COOKIES?
Cookies are small text files that are sent to or accessed from your web browser or your device’s memory. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e. when it expires) and a randomly generated unique number or another identifier. A cookie will also contain information about your device, such as user settings, browsing history and activities conducted while using the Site.
WHO CAN PLACE COOKIES ON MY DEVICE?
First-party cookies
First-party cookies are placed on your device directly by our Site. Pure IP uses first-party cookies to, for example, adapt the Site to your browser’s language preferences and to better understand your use of the Site.
Third-party Cookies
Third-party cookies are placed on your device by our selected partners and service providers. Pure IP uses third-party cookies to, for example, measure user numbers on the Site or to allow you to chat to a customer service representative.
WHAT DOES PURE IP USE COOKIES FOR?
Like most providers of online services, we use cookies to provide, secure and improve our Site, including by remembering your preferences and recognising you when you visit and log-in to the Site.
Essential cookies: These cookies are strictly necessary for the operation of our Site like ensuring the Site pages load quickly and you can navigate the Site.
When you visit the Site, essential cookies will be set on your device. Other cookie types (as listed below) will also be set on your device if you choose to accept them.
Analytics cookies: These cookies are used for analytics purposes including to help us understand how the Site is being used, how many visitors we have and how visitors move around our Site This help us customise and improve our services and user experience on the Site.
Functionality cookies: These are used to recognise you when you return to our Site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). They also enable a live chat session with one of our customer service representatives.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
|
Type and name of cookie |
Description |
|
Strictly necessary |
|
|
__hs_opt_out
3rd Party cookie (Hubspot) |
This cookie is used to remember your opt out cookie preferences. Expiry: 6 months |
|
__hs_do_not_track 3rd Party cookie (Hubspot) |
This cookie is used to ensure that no information is sent to HubSpot if you have opted out of cookies. Expiry: 6 months |
|
__hs_initial_opt_in 3rd Party cookie (Hubspot) |
This cookie is used to prevent the banner from always displaying when visitors are browsing in strict mode. Expiry: 7 days |
|
__hs_cookie_cat_pref 3rd Party cookie (Hubspot) |
This cookie is used to record the categories of cookies a visitor consented to. Expiry: 6 months |
|
hs_ab_test 3rd Party cookie (Hubspot) |
This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before. Expiry: End of session |
|
<id>_key 3rd Party cookie (Hubspot) |
This ensures that when visiting a password-protected page, future visits to the page from the same browser do not require another login. Expiry: 30 minutes |
|
hs-messages-is-open 3rd Party cookie (Hubspot) |
This cookie is used to prevent the chat widget welcome message from appearing again for one day after it is dismissed. Expiry: 1 day |
|
__hsmem 3rd Party cookie (Hubspot) |
This cookie is set when visitors log in to a HubSpot-hosted site. Expiry: 1 year |
|
hs-membership-csrf 3rd Party cookie (Hubspot) |
This cookie is used to ensure that content membership logins cannot be forged. Expiry: End of session |
|
hs_langswitcher_choice 3rd Party cookie (Hubspot) |
This cookie is used to save a visitor’s selected language choice when viewing pages in multiple languages. It is set when a visitor selects a language from the language switcher and is used as a language preference to redirect them to sites in their chosen language in the future if they are available. Expiry: 2 years |
|
__cfruid 3rd Party cookie (Hubspot) |
This cookie is set by HubSpot’s CDN provider because of their rate limiting policies. Expiry: End of session |
|
__cf_bm 3rd Party cookie (Hubspot) |
This cookie is required for bot protection. Expiry: 30 mins |
|
Functional |
|
|
messagesUtk |
This is the cookie used to allow you to chat with a representative on the Site. Expiry: 6 months |
|
_GRECAPTCHA 3rd party (Google Recaptcha) |
This cookie is used to distinguish between humans and bots in order to protect the Site from spam. Expiry: End of session |
|
_hjCookieTest 3rd party (Hotjar) |
This cookie is in order to determine if any additional third-party cookies can be set in the visitor’s brow ser – third-party cookies are used to gather information or track visitor behavior on multiple websites. Third-party cookies are set by a third-party website or company. Expiry: End of session |
|
Analytical |
|
|
__hstc 3rd Party cookie (Hubspot) |
This is used to track visitors. Expiry: 6 months |
|
Hubspotutk 3rd Party cookie (Hubspot) |
This cookie keeps track of a visitor's visit to avoid duplicating contacts. Expiry: 6 months |
|
__hssc 3rd Party cookie (Hubspot) |
This cookie keeps track of a visitor’s sessions. Expiry: 6 months |
|
__hssrc 3rd Party cookie (Hubspot) |
If the session cookie changes, this cookie is also set to determine if the visitor has restarted their browser. Expiry: end of session |
|
_ga 3rd party – Google Analytics |
This is used to distinguish users. Expiry: 2 years |
|
_gid 3rd Party cookie (Hubspot) |
This is used to distinguish users. Expiry: 2 years |
|
_gat 3rd party – Google Analytics |
Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property- id>. Expiry: 1 minute |
|
AMP_TOKEN 3rd party – Google Analytics |
Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. Expiry: 30 seconds- 1 year |
|
_gac_<property-id> 3rd party – Google Analytics |
Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. Learn more. Expiry: 90 days |
HOW LONG DO THE COOKIES LAST?
The lifespan of the cookies we use differs depending on the category of cookies. For example, session cookies only last until you close your browser. The cookies last for the time indicated in the table above..
HOW CAN I CONTROL COOKIES?
Accepting or declining cookies
When you enter the site you will be asked to accept or decline Cookies.
If you decline Cookies or do not respond we will only use the Essential cookies required by law to ensure data security and efficient running of the site.
If you accept all cookies then all the above cookies will apply.
Browser and device controls
Some web browsers provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your computer. The procedure for managing cookies is slightly different for each internet browser. You can check the specific steps in your particular browser help menu.
You may also be able to reset device identifiers by activating the appropriate setting on your mobile device. The procedure for managing device identifiers is slightly different for each device. You can check the specific steps in the help or settings menu of your particular device.
WHAT HAPPENS IF I DISABLE COOKIES?
The changes you make to your cookie preferences may make browsing the Site a less satisfying experience. In some cases, you may even find yourself unable to use parts of the Site.
Note that if you use browser or device controls and/or if you delete or clear cookies on your device after you have modified your cookie preferences, the next time you visit the Site our cookies banner will appear and you will need to select your preferences again.
HOW DO I CONTACT PURE IP?
If you have questions about this Cookie Policy or would like any further information, you can contact us here:
Email: Contact our Data Protection Officer (DPO) at dpo@pure-ip.com.
Last updated: September 2022
