A sports marketing company, which relies heavily on voice and data technology, established a trusted partnership with Pure IP, and based on that success, has expanded the relationship over time to address critical challenges and support strategic initiatives.
It started with a voice quality issue
The company’s broadcasting unit had some legacy PRIs that were experiencing outages, preventing them from being able to call in or out, or even between locations. They selected Pure IP as a reputable SIP company that could provide PRI handoff with our Managed SBC services. We were able to implement the solution quickly—by the next month—and they have not experienced any outages since then.
Smooth migration to Teams
The company was also planning a Microsoft Teams migration initiative. They had implemented Microsoft 365 and wanted to eliminate all of their various on-premises systems that been had implemented over the years across their company. And they had a desire to centralize and standardize all communication systems.
They collaborated with Pure IP, leveraging our Microsoft and telephony expertise, to develop a plan. We determined that they only needed basic dialing capabilities. During the planning process, the company’s IT team was concerned that Microsoft Teams might not ultimately end up being the best solution for one particular group, the broadcast support team, so they needed to ensure that the project plan was flexible. Pure IP designed a solution with our Microsoft Teams offering and created a project plan to roll it out on their 2-year timeline. When COVID hit, the company wanted to extend the timeline, and we were able to adjust to their requirements
Flex to UCaaS for the broadcast support team
After Teams had been implemented, the broadcast support team did decide that it was not working for them—primarily because they needed a queuing process that enabled them to diagnose problems and then route calls to the right people. Because we had strategically planned for this possibility, Pure IP was able to leverage Unified Integrations to migrate that team to UCaaS with 30 call center seats to provide exactly the capabilities they required.
Revamp and modernize connectivity
The company also needed to address connectivity challenges they were having with their current provider. They were experiencing outages, issue reporting was terrible, and monitoring and management were non-existent. Making matters worse, their SD-WAN setup was obsolete and did not adhere to modern best practices from an optimization standpoint.
Pure IP worked with them to redesign the entire network infrastructure, incorporating our Global Network Services solution for all of their ten locations nationwide. We designed dual network redundancy so that there was redundancy within every site and geo-redundancy across the different locations.
We also completely redesigned SD-WAN for their network. It’s now all fully Managed SD-WAN with monitor, notify, and restore services through our Global NOC and Centralized Visibility—though with zero outages to date they haven’t needed to use our monitoring suite. We started with the 10 primary sites and have started rolling it out to the 100 secondary sites.
