BCM One Rebrands Enterprise Business as Pure IP

In this in-depth conversation with Voice of the Channel, BCM One's CEO Sandy Preizler and CSO Adnon Dow, explain the rebrand of its enterprise business to Pure IP and the strategic clarity behind the move. The discussion covers portfolio simplification, channel-first execution, and how investments in product strategy and the IQ platform are positioning Pure IP for scale through 2026 and beyond.