voice and network solutions for retail - mobile

MADE FOR RETAIL

Your customers expect to get through. Every store, every channel

Pure IP keeps voice and network running across every store, warehouse, and contact center you operate - from the shop floor to the cloud, without disrupting the customer experience.

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voice and network solutions for retail - desktop

voice and network solutions for retail - tablet

Trusted by global retailers

Behind the world's most demanding retail operations

01 · CUSTOMER EXPERIENCE

A missed call is a lost sale

When voice goes down, customers can't reach the store and orders stall. The sale goes to someone else.

Store phones, customer care, ecommerce support, and returns all depending on the same voice path.
Delivery queries, loyalty teams, and VIP or booking lines that have to stay reachable.
A dropped call measured in lost sales and customers who don't come back, not just minutes.
Customer-facing numbers that cannot fail while the estate moves to the cloud.

02 · ESTATE COMPLEXITY

Every location brings its own setup

Stores you opened. Brands you acquired. Either way, the voice estate keeps multiplying.

Flagships, malls, outlets, concessions, and warehouses each on different carriers and contracts.
Number ranges, devices, and support processes inherited from every acquired brand.
Country-by-country regulations preventing one global carrier across the estate.
What works for head office rarely reflecting the full retail estate underneath it.

03 · LEGACY LINES

Copper still runs the store

Alarms, lift lines, and stockroom phones on estates the carrier is switching off, in stores that stay open.

Alarms, elevator phones, and door entry tied into a PBX marked for retirement.
Fax still in production for supplier orders, deliveries, and compliance records.
Delivery phones, stockroom phones, and payment-adjacent lines on the same analog estate.
PSTN switch-off arriving before the retailer has a plan for what still depends on it.

04 · PEAK TRADING

Peak leaves no room for slow support

Holiday, launches, sales, and returns hit stores, ecommerce, and care at once. Split support can't keep up.

voice solutions for retail industry - pure ip

Demand peaks putting pressure on stores, ecommerce, and customer service at the same time.
Voice split across carriers and platforms, so escalation takes too long when it matters most.
No single provider to call when a store, a warehouse, and a contact center all go quiet.
Peak revenue riding on infrastructure that was never stress-tested for the surge.

What's at stake

Four numbers behind every retail voice and network conversation.

$5.4T
in sales

Total US retail sales in 2025, with holiday spending alone topping $1 trillion.
National Retail Federation, 2025

$1M-$5M+
per hour

What a single hour of downtime costs 41% of large enterprises, retail among the hardest-hit verticals where losses top $5 million.
ITIC, 2024

160
hours

Median downtime across US retailers in 2024, each hour landing during trading the retailer can't get back.
RETHINK Retail, 2024

28%
of sales

Share of UK retail now transacted online, a channel that depends entirely on voice and network resilience.
UK ONS, 2025

ONE GLOBAL VOICE AND NETWORK ESTATE

Teams, Webex, and Zoom across up to 137 countries. One provider, one estate for every store, warehouse, and brand.

CUSTOMER ACCESS CONTINUITY

Store, care, and ecommerce lines stay live while you migrate. Customer-facing numbers move when each site is ready.

STORE SYSTEM CONTINUITY

Alarms, lift lines, fax, delivery, and stockroom phones stay working. Each device moves when the store is ready.

RESILIENT CONNECTIVITY

Network services built and run by us, with failover that holds through peak. New stores and pop-ups live in days.

Pure IP owns and runs its global voice network from 12 points of presence across North America, EMEA, and APAC. Acquired brands consolidated onto one estate as they join, with number porting and management handled centrally across countries.

12 global points of presence across North America, EMEA, and APAC
PSTN replacement in 50+ countries, flexible voice in up to 137
Carrier consolidation across regions on one contract
HyperNetwork for DID resiliency on US inbound numbers

Most providers cover one platform. We cover the three most used in retail- Teams, Webex, and Zoom - so store, support, and head office teams don't split the estate underneath them.

Explore Unified Integrations ›

Microsoft Teams Phone via Operator Connect and Direct Routing
Cisco Webex Calling via Cloud Connect and Local Gateway
Zoom Phone via Provider Exchange
Contact center voice integrated into the same global network

Our managed SBC bridges your existing PBX, analog devices, and PSTN estate to your cloud voice platform. Stores move when they're ready. SIP Connect brings analog devices into the cloud environment, with dispatchable location on every handset for emergency calls.

Connect analog devices with SIP Connect

Managed SBC bridging your existing PBX to Teams, Webex, or Zoom
SIP Connect for analog devices: fax, delivery phones, stockroom phones, door entry
Dispatchable location for emergency calls on mobile handsets
Devices that can't move to SIP kept on parallel paths: alarms, lift lines, payment terminals

Resilient connectivity at every site, with a failover path that doesn't share wires or carriers with the primary. New stores and pop-ups live in days. Traffic prioritized and monitored so voice holds when trading surges.

Explore our Global Network Services

Managed SD-WAN, built and operated by us
Managed Wireless using LTE/5G for failover, pop-ups, and new stores
Dedicated Internet Access where the site warrants it
Global NOC, 24/7 follow-the-sun, with central visibility

Our Solution Lifecycle Enablement team handles Teams Phone deployment and ongoing support. Discovery, design, migration, and 24/7 support that doesn't disappear after go-live.

Explore Solution Lifecycle Enablement

Microsoft Teams Phone deployment, end to end
Migration sequenced around trading calendars and peak seasons
24/7 Teams Phone support after go-live, on the same contract
One commercial relationship through discovery, build, and steady state

Retail estates sprawl across sites, carriers, and acquired contracts, and the invoices rarely match what was agreed. Pure IP FinOps audit telecom and network spend across the whole estate, validates every invoice against contracted rates before you pay, and recovers what you've been overbilled.

Explore Pure IP FinOps

Every invoice validated against contracted rates before payment, not after
Ghost billing caught: services still charging after a store closed or a line was cut
Spend allocated by store, region, and carrier, so finance sees where the money goes
Disputes filed and tracked to resolution by Pure IP FinOps's team, credits recovered without the runaround

Keeps the estate running

Head of Infrastructure and Telephony

The problem

Multiple carriers, aging PBX systems, store exceptions, and undocumented numbers. A store outage on a Saturday afternoon is your problem, not the vendor's. So is the analog line on the alarm that went down after the carrier swap, right before a sale weekend.

How we help

We bring the estate onto one managed network, with one support team and one view of every line. Legacy store systems stay live through the migration, not ripped out. Managed SBC removes the hardware layer no one has capacity to maintain, so the team stops being reactive.

Bridges stores and IT

Head of Store Systems / IT Operations

The problem

Store systems are no longer a back-office topic. They're what you defend in front of retail operations and the security team at the same time. POS, alarms, delivery phones, and store voice sit alongside the network, and any gap between them is felt on the shop floor within minutes.

How we help

We deliver a network architecture that keeps store traffic protected, legacy devices supported, and failover ready when trading can't stop. Cloud voice that meets the QoS and security posture your review needs, with store systems kept live through every phase of the migration.

Owns the global estate

CIO / VP of Retail IT

The problem

Standardization across every market you trade in. PSTN switch-offs in Europe. Local-carrier-only requirements in some regions. M&A bringing in Microsoft Teams, Cisco Webex, and Zoom estates that all need consolidating. One accountable partner instead of store-by-store contracts.

How we help

We run cloud voice in up to 137 countries across Teams, Webex, and Zoom, so consolidation doesn't stop when an acquired brand brings a different stack. Our voice network sits on Equinix, Megaport, and Digital Realty fabrics, with on-ramps to AWS, Azure, and the hyperscalers your enterprise already uses.

Owns telecom spend

Finance / Procurement Leader

The problem

Telecom spend across stores, brands, and acquired entities, with carrier bills nobody can fully explain. The vendor consolidation that was meant to deliver savings but added another contract instead. Line items on inherited estates that have never been audited.

How we help

We consolidate fragmented carrier contracts into one commercial relationship with centralized visibility, and give you a clean inventory of every voice and circuit cost across the estate. Recoverable spend flagged before the invoice clears, so cost is easier to control across stores, brands, and platforms.

MADE FOR RETAIL

Your customers expect to get through. Every store, every channel

Trusted by global retailers